Increasing your brand presence in social media is becoming more significant each year as more and more people seek advice from their peers on the Internet, regarding what they should think, buy and say. The need to incorporate individuals, who are trusted or have the loudest voice, has now become increasingly important. Establishing a relationship between your brand and the consumer is an integral marketing component for any business that maintains a website or consumer brand.

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Each social media outlet (Facebook, Twitter, Linkedin etc) has a distinct purpose: It is important for all businesses to evaluate why they are on a particular social media site and what their goals are. There is a need to establish who the company is targeting and how they can best use the medium to promote themselves. Then, they have to decide which type of networking (personal or professional) will help them achieve their objectives so they can focus time effeciently. This does not mean abandoning one for the other; it’s about knowing what works best in each venue and giving more attention to the one that produces better results. In other words, for your business, is it better to socialise with customers, maintain a professional identity, build rapport, elicit emotion or make contacts? It is important to figure out what gives you the best return on your investment, and then we can craft your social media campaign around that information. When you know thecompany’s purpose for engaging in social media, as well as what each outlet has to offer, then we can make your social media initiative both productive and profitable.